Feeling Down? Watch Commercials.

Jan 21

Some people go to church.¬† Some people go for a run.¬†¬†Some will¬†shun the newspaper.¬† While others will bake a cake.¬†¬†Whatever it is that¬†smooths the worry wrinkles on our brows¬†- we all need an opportunity to feel happy when times are bringing¬†us down.¬† Today, it’s not very hard¬†to descend into despair in the midst of a dreary, cold winter with an economy in the tank and¬†no end in sight¬†to the constant threat of terrorism and war, courtesy of the Middle East.¬†¬†North Americans are seeking a glimmer of hope in whatever, or whomever, they can.¬† And where there’s a demand, there’s a marketing strategy.¬†¬†

Pepsi is among the first companies to sell hope, er, soda, uh…¬†I mean, optimism in a can?¬†¬†Their latest ad campaign is a feel-good montage of bright colours and happy words.¬† The kids will love it, for¬†the catchy tune is certain to get their legs jumping and hands clapping.¬†¬†But, lest you think¬†the¬†sole purpose of the ad is put a smile on your gloomy face, there are not-so-subtle allusions to the Pepsi brand throughout.¬†¬†So, if you think slurping fizzy sugar drinks will wash away your sadness, buy some Pepsi.¬† Otherwise, snap your fingers and tap your toes for the 30 second break in your¬†TV show, then try not to think about your grocery bills, job security,¬†kids’ lessons, or mortgage, and¬†for goodness sake… don’t get cynical about huge corporations trying to promise you happiness if you buy their goods!

httpv://www.youtube.com/watch?v=pDix0VvrV1g

The kids will be dancing to this one.  And asking for more pop?  Perhaps.

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