Gotta Buy Coca-Cola

Just loving this commercial. 

Once again, Coca-Cola creates that feel-good aura in a 60-second package.¬† Those marketing gurus are even smarter than we give them credit for.¬† That warm and cozy feeling we get every time we¬†watch the fizzy elixir’s commercials¬†resides somewhere inside our sub-conscious so that when it’s time to walk down the drink aisle of the grocery store, we automatically reach for the Coke.¬† Pepsi just doesn’t have the same tug on our emotions¬†as its competitor.¬† After all, there is no stockpile of¬†nostalgia¬†and “aw, shucks”¬†goodness in the recess of our minds¬†to compel our hands to reach for the Pepsi.

In his book, Buyology, Martin Lindstrom writes¬†about¬†this brilliant branding tactic by marketers to¬†elicit certain emotions when consumers come face to face with a product.¬†¬†¬† The emotive response is, unfortunately, well beyond our control.¬† In fact, most times consumers don’t even realize they’re selecting a product based on years of brand messaging.¬†

Of course, it’s possible for anyone to avoid buying¬†soda¬†completely.¬† But, whether it’s a birthday party, a family gathering, or a picky¬†milk-avoiding nephew, pop has to be purchased by every family¬†eventually.¬† And what are you going to pick?¬† I’m betting it’s gonna be the soda that makes you feel good (even if you don’t realize it!)