Top Viral Videos: Kid-Friendly vs. Kid-Beware

Nov 16

The top 10 viral videos from the past 30 days (courtesy Marketing Vox) range from furry and kid-friendly to dark humour laced with violence.  It’s no wonder nobody can ever predict what will be YouTube’s most watched videos.  I plucked the two that would most interest parents and their kids. 

The first is a commercial for xBox video game Call of Duty: Black Ops.  It is rife with explosives, machine guns, hand guns and a plethora of similar weaponry.  I started watching this expecting to be horrified by the violence and steadfast in my belief that this game is not for kids.  In fact, I found myself laughing at the brilliance of the ad.  While I’m not a fan of shoot-em up games and have no immediate plans to include them in my children’s video game collection, this is a very funny video.  I’ve watched it twice now and can’t stop myself from laughing.  Curious, I asked my 10 year old son to view it since he is familiar with the game (although he has not ever played it)  The good news is that he did not “get” the video.  Not at all.  So clearly, the brilliant advertisers who created this piece have marketed it toward a sophisticated sense of humour – not to the 10 year old set.  He didn’t even beg for the game at the end of the video.  I’m impressed.  I give it 5 out of 5 stars.  Check it out for yourself and share your thoughts.

The second viral video is created by Sesame Street.  Clearly, very kid-friendly.  I am quite baffled as to how this video grew viral.  Yes, it’s cute and stars a favourite character from my childhood- Grover – but still…  My kids watched this video with me and didn’t get the point of it.  Frankly, neither did I.  I’ll have to give it 3 out of 5 just for cuteness and the playful poke at the famous Old Spice commercials.  Your thoughts?

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