Parents now have another excuse for not taking their kids to a fast food restaurant (besides the most obvious one – unhealthy, fatty foods).¬† A new ad from the fast food giant, Burger King, features¬†the King, himself, singing a rendition of of Sir Mix-A-Lot‚Äôs 1990‚Äôs hit song, “Baby Got Back‚Äù with the new lyrics, ‚ÄúI like square butts and I cannot lie.‚Äù¬† It’s an effort to market their latest Kids Meal that features Sponge Bob Square Pants to unsuspecting children and their parents.

In it, Britney-Speerified “girls” shimmy their behinds for the camera in red hot pants.¬† Just in case¬†that segment is¬†not inappropriate enough for kids, there’s¬†a shot of a woman wearing a slinky red dress who then turns around to display her backside so that¬†the “King” can measure it with a measuring tape.¬†

Question to Burger King:¬† Did any of the marketing gurus that pulled the ad together have kids themselves?¬† My guess is… No.¬† I admit, my kids love the junk that McDonald’s and Burger King¬†serve (despite my efforts to teach them that it starves their body of everything needed to grow into big healthy boys.)¬† They’re all in primary school – the ideal age group for a kids meal.¬†¬†So how is it that kids under the age of ten need a lesson in¬†the demoralization of women?¬† My kids, thankfully, still believe that all women are like their mother… Strong, smart, respectful, funny and pretty (of course).¬† But thanks to the marketing kings at Burger King,¬†now they can learn¬†practice of checking out asses.¬† Hmmm… how about their teacher’s rear-ends?¬†¬†Or better yet, the small behinds of their young¬†female school mates.¬†

So, thank you Burger King.¬† For giving me another reason to never eat at your “restaurant” again.¬†

I encourage all parents to share their outrage with Burger King and Nickelodeon through the Campaign for a Commercial Free Childhood’s web site at¬† http://salsa.democracyinaction.org/o/621/t/6725/campaign.jsp?campaign_KEY=27008.¬† Let’s stop this ad before¬†more kids are exposed to it.¬†