Time spent deliberating over what Lego set to purchase may get a lot lengthier for kids when the building toy company rolls out its new digital boxes.  Lego stores, such as the one at Orlando, will feature boxes that use augmented reality to enable a child to hold up a box to a kiosk and view the 3D model of what the set will look like when built.  While this will seem super cool to kids as they grab one box after another to view its model on screen, the question remains as to whether this new gimmick will entice kids (or rather, parents) to cough up more cash. 

The single biggest motivation for buying lego sets¬†is, and always will be,¬†the quality of the product.¬† Watching a child toil over a 300 piece lego project for an hour elicits a strong sense of pride for any parent.¬† Even more so, when the child covetously displays their finished product.¬† While so many traditional toys collect dust as kids rush to the newest digital craze, Lego maintains its top spot as one of the most beloved children’s toys. One can only hope that this new display technology isn’t a precursor of a more digitized version of Lego. ‘Cause this is one toy that seems to get better with age.